Lakeshore Emails

Lakeshore Learning Materials is the number one manufacturer of educational materials for elementary and early childhood organizations in the country. A multichannel organization with a strong sales division, top 500 ecommerce website, and 60 store locations nationwide, Lakeshore's digitial communications are a key element of their marketing strategy. 

See below for a variety of B2C email campaigns, each with short, succinct copy—always benefit-focused—that helps promote special offers, in-store events, new products and more. At times, A/B testing was utilitized early in a campaign to determine if certain copy garnered a higher click-through rate.